How Cephas Cardozo started Learning Marketing & How It Changed him?



In 2021, I had no clue about marketing. Cephas wasn’t thinking about SEO, ads, or social media strategies. But something happened that made me realize how powerful marketing is—not just for businesses, but for people trying to build something meaningful.

One of my family members was struggling with their business. They needed more sales and better brand visibility but didn’t know how to reach customers. I saw their frustration, their effort going unnoticed, and their lack of direction when it came to promoting their business. That’s when something inside me clicked.

I didn’t know much back then, but I asked myself: "What if I could figure out how to help them?"

That question changed my life.

Diving Into Marketing: The First Steps 🚀

I started searching online, looking for ways to promote a business. At first, it felt overwhelming—there were too many concepts, strategies, and platforms. But instead of overthinking, I just started learning, bit by bit.

I focused on the basics first: ✅ Ad Creative Design – Making visuals that grab attention and make people stop scrolling. ✅ Local Brand Awareness – Understanding how businesses can stand out in their community. ✅ SEO & Link Building – How Google works and how brands can rank higher and be discovered. ✅ Online Presence & Branding – Creating an identity that people trust and recognize.

At first, I learned these things to help someone else. But over time, I started realizing something bigger—if I could learn how to help businesses grow, I could build something for myself, too.

How Marketing Changed Me 💡

I started seeing the world differently. Instead of just scrolling past ads, I analyzed them. Instead of just looking at a website, I asked myself, "Why did they design it this way?"

🔥 I became more logical—understanding how businesses grow instead of just assuming things happen randomly.

🔥 I became more creative—learning how to design, write, and think like a marketer.

🔥 I became more confident—realizing that skills in marketing don’t just help businesses; they help individuals create opportunities.

Most importantly, marketing made me realize that I could build something for myself.

I wasn’t just learning to help my family member anymore. I started applying everything to my own personal brand. I built a presence online, started networking, and slowly, I turned from someone who was just "figuring things out" into someone who helps businesses grow.

The Journey Never Stops 🎯

Even today, I’m still learning, experimenting, and improving. Marketing is always changing, and the only way to stay ahead is to keep evolving.

If there’s one thing I’ve learned, it’s this: Marketing isn’t just a job—it’s a way of thinking. It’s about understanding people, solving problems, and making things grow.

And if you’re just starting, don’t wait to be perfect. Start learning, testing, and taking action. The growth will follow. 🚀

Location: South Goa, Goa, India

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